Tik Tok, formerly known as Douyina in China is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. The TikTok app’s popularity has skyrocketed since its inception, and it is now regarded as the most addicting app ever created. After multiple prohibitions by the Pakistani government owing to immoral and unlawful material, the app continues to attract attention in Pakistan, particularly among Tweens. According to the Reports, the app has been downloaded almost  39 million times in Pakistan

But the main question that arises here is what makes Tik Tok so addictive? How Tik Tok is using its AI System to be ahead of the competition among other Social Media Platforms.

The Secret Sauce behind the Apps success is the compelling recommendation engine that uses Machine Learning to figure out what content a user is most likely to engage with and then recommends more videos that are similar to their interests and preferences.

The machine then keeps track of the first video sequence that was watched. After that, the user has presented movies from various categories, and a score is assigned to each genre based on the metrics. To fine-tune recommendations, the app collects personal information such as the user’s location, browsing history, and age.

In a nutshell, Tik Tok distinguishes itself from other platforms by recommending what the user will watch instead of recommending a list to users like Netflix, Youtube, and Google. It definitely has a stronger recommendation system than other social apps. This is one of the reasons why TikTok has surpassed Google in terms of usage and become the most used Social Platform ever to exist.